The African Council of Customer Experience Organizations — a continental body uniting the profession behind a single standard of excellence for the African customer.
An Africa where every customer is valued, and where customer experience is a recognised, professional discipline that drives the success of organisations across the continent.
To unite, professionalise and advance customer experience across Africa — setting standards, accrediting professional training, generating knowledge, advocating for the customer and building a connected continental community.
Customer-centricity. Professional integrity. African-rooted, globally benchmarked. Collaboration over competition. Evidence over opinion. And a relentless commitment to raising the standard for everyone.
Across Africa, customer experience has been growing in importance — in banking, telecoms, retail, the public sector and beyond. Yet for a long time the profession lacked something the rest of the world had come to rely on: a unified, credible, African-rooted body to set standards, recognise excellence and bring practitioners together.
The African Council of Customer Experience Organizations was formed to fill exactly that gap — a continental council, by and for the African CX community, benchmarked against global best practice but grounded in African realities.
Today ACXO brings together organisations, professionals, academics and institutions from across the continent behind a common purpose: to raise the standard of customer experience and champion the African customer. We do this through accreditation, training, standards, research, advocacy, recognition and community — and we're only getting started.
One continent. One standard of excellence.
Establish recognised accreditation and competency standards so CX is treated as the serious profession it is, across every African market.
Develop shared CX standards and codes of practice that give organisations a credible benchmark to adopt and measure against.
Produce and curate continental research and benchmarking so the African CX story is told with data — and members can improve with evidence.
Engage industry, regulators and policymakers to advance customer protection and service-quality expectations across the continent.
Connect CX professionals and organisations across borders through events, chapters, mentorship and knowledge exchange.
Celebrate outstanding customer experience through the Africa CX Awards and member spotlights that inspire the whole profession.
ACXO is governed and delivered through a clear structure designed to safeguard standards, serve members and bring the Council closer to the profession on the ground.
Council
An independent governing council and board that set strategy, safeguard standards and ensure ACXO serves its members and the African customer.
Team
A dedicated secretariat delivering membership, programmes, certification, research and events across the continent.
Network
Expert committees and regional chapters that develop standards, judge awards and bring the Council closer to members on the ground.
A single continental body giving CX professionals and organisations across all 54 African nations a shared home, voice and standard.
Accredited certification programmes and training institutes that are benchmarked, portable and respected — proof of CX quality that travels across African markets.
Continental research, indices and benchmarking that let you measure your CX against peers and prove the ROI of improvement.
Connect with CX leaders, mentors and peers across the continent — the relationships that accelerate careers and organisations.
A credible, independent body developing CX standards and advocating for the African customer with regulators and industry.
The Africa CX Awards and member spotlights put your excellence on a continental stage — motivating teams and building reputation.
Join a growing continental community of organisations and professionals raising the standard of CX — one member, one benchmark, one Africa.