What this programme offers members
ACXO conducts and curates research on the state of customer experience in Africa — benchmarking indices, sector reports, consumer sentiment studies and maturity data. Members use these insights to set targets, justify investment and track progress against peers.
What's included
- Annual State of CX in Africa report
- Sector benchmarking indices
- CX maturity data
- Consumer sentiment studies
- Member-only data access
- Custom benchmarking on request
The cost of going without
Improving CX without data is improving in the dark — you can't prioritise what you can't measure, and you can't prove ROI you never baselined.